Fashion and trends

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Fashion can help attract a partner. As well as showing certain features of a person's personality that appeal to prospective mates, keeping up with fashion can advertise a person's status to such candidates.

Fashions may vary significantly within a society according to age, social class, generation, occupation and geography as well as over time. If, for example, an older person dresses according to the fashion of young people, he or she may look ridiculous in the eyes of both young and older people. The term "fashion victim" refers to someone who slavishly follows the current fashions (implementations of fashion)..

Fashion houses and their associated fashion designers, as well as high-status consumers (including celebrities), appear to have some role in determining the rates and directions of fashion change.