Fashion and trends

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Fashion can suggest or signal status in a social group. Groups with high cultural status like to keep 'in fashion' to display their position; people who do not keep 'in fashion' within a so-called "style tribe" can risk shunning (see also peer pressure). Because keeping 'in fashion' often requires considerable amounts of money, fashion can be used to show off wealth (compare conspicuous consumption). Adherence to fashion trends can thus form an index of social affluence and an indicator of social mobility.

Practically every aspect of appearance that can be changed has been changed at some time. In the past, new discoveries and lesser-known parts of the world could provide an impetus to change fashions based on the exotic: Europe in the eighteenth or nineteenth centuries, for example, might favour things Turkish at one time, things Chinese at another, and things Japanese at a third. The global village has reduced the options of exotic novelty in more recent times.

Fashion can help attract a partner. As well as showing certain features of a person's personality that appeal to prospective mates, keeping up with fashion can advertise a person's status to such candidates.