Britney spears gets married

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Following the first two successful albums, Britney Spears's career skyrocketed, and a multimillion-dollar music, film, advertisement, concert and TV-special "industry" sprang up around her. Her most popular ads were for Pepsi. In 2003 there was media speculation that the soft drink behemoth were planning to replace Spears with Destiny's Child frontwoman Beyonce Knowles. This speculation turned out to be false, and Spears has gone on to sponsor other Pepsi products.

The criticisms leveled against Spears are similar to those Madonna received during her early career. Indeed, Madonna's early fans belonged to a similar demographic to Spears' current fanbase.

In June 2002, Spears branched out as a restaurateur with the opening of a New York City eatery, NYLA, but the venture was not a success and the restaurant closed in 2003. Her appearance in the movie Crossroads, which reached number two in the box office charts, netted her a Razzie Award for worst performance of 2002.