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In common with a number of other popular female figures in show business, Britney Spears' private life has attracted considerable media attention. Her situation illustrates a common tension between publicity and privacy: while an increased "profile" can carry with it the loss of certain liberties many of the rest of us take for granted, the trafficking of personal revelations is nevertheless widely considered to be an effective marketing strategy in many areas of popular culture. Indeed, some people feel that Ms. Spears has brought on this kind of public attention by cultivating, in her early years at least, a chaste, God-fearing and "wholesome" image somewhat at odds not only with the traditional pressures, temptations and opportunities of "pop 'n' roll" but with the increasingly sexualized content of her own songs. Regardless of where the responsibility for the gossip industry surrounding the pop star lies, Ms. Spears' public response has been to repeatedly express regret and resentment at the intrusive media coverage.

While young girls seldom address this debate in the same terms as their parents, many are divided on whether they consider Britney Spears appealing, especially in the light of more recent developments in her career.

Some parents of young daughters have ambivalent or even negative feelings towards Britney Spears. To many critics, the singer has combined a very "sexy" public image with a major marketing "play" for the hearts, minds and pockets of prepubescent girls, often as young as seven or eight. The sexualization of such girls is arguably a trend in modern society that is visible elsewhere, for example in the film and fashion industries.