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In common with a number of other popular female figures in show business, Britney Spears' private life has attracted considerable media attention. Her situation illustrates a common tension between publicity and privacy: while an increased "profile" can carry with it the loss of certain liberties many of the rest of us take for granted, the trafficking of personal revelations is nevertheless widely considered to be an effective marketing strategy in many areas of popular culture. Indeed, some people feel that Ms. Spears has brought on this kind of public attention by cultivating, in her early years at least, a chaste, God-fearing and "wholesome" image somewhat at odds not only with the traditional pressures, temptations and opportunities of "pop 'n' roll" but with the increasingly sexualized content of her own songs. Regardless of where the responsibility for the gossip industry surrounding the pop star lies, Ms. Spears' public response has been to repeatedly express regret and resentment at the intrusive media coverage.

Following the first two successful albums, Britney Spears's career skyrocketed, and a multimillion-dollar music, film, advertisement, concert and TV-special "industry" sprang up around her. Her most popular ads were for Pepsi. In 2003 there was media speculation that the soft drink behemoth were planning to replace Spears with Destiny's Child frontwoman Beyonce Knowles. This speculation turned out to be false, and Spears has gone on to sponsor other Pepsi products.

One of Ms. Spears best friends, Jenny, was in the unsuccessful girl-group Innosence. Ms. Spears was a former member of the group, but left and debuted as a solo-artist before the band released their first record. One of her closest friends is Felicia Culotta, her assistant.