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Following the first two successful albums, Britney Spears's career skyrocketed, and a multimillion-dollar music, film, advertisement, concert and TV-special "industry" sprang up around her. Her most popular ads were for Pepsi. In 2003 there was media speculation that the soft drink behemoth were planning to replace Spears with Destiny's Child frontwoman Beyonce Knowles. This speculation turned out to be false, and Spears has gone on to sponsor other Pepsi products.

The criticisms leveled against Spears are similar to those Madonna received during her early career. Indeed, Madonna's early fans belonged to a similar demographic to Spears' current fanbase.

Some parents take the view that their daughters deserve a chance to participate fully and happily in the pleasures of childhood before being led into an early emotional adolescence. There is also an open question as to whether children of age 7-8 are ready for the often complicated feelings that come with sexual maturity. Lastly, parents may worry that Britney Spears provides an unrealistic role model for their daughters' life and career plans.